In relation to streaming, it’s arduous to flee the chatter round rising prices and revenue margins. But in contrast to its rivals, Apple Music has resisted from leaping on that development…at the very least for the second. Oliver Schusser, Apple Music’s VP and head of worldwide content material, just lately squashed rumors about upcoming value hikes. He advised Music Week, “We don’t actually care what the music business expects. We’re targeted on offering nice worth to our prospects.”
However that doesn’t imply Apple has not raised the value of its music streaming platform prior to now. The tech big did elevate costs globally a pair years in the past throughout the rolled out Spatial Audio. That transfer was framed as a value-added enhancement, not only a income enhance.
Shoppers are already feeling the pinch from subscription inflation. Subscriptions providers like Netflix, Spotify, and others have raised costs, making each penny depend. Apple’s stance highlights a strategic wager: retain prospects via constant pricing and product upgrades, somewhat than chasing short-term income with frequent will increase. In truth, Schusser didn’t maintain again when it got here to rivals — he criticized free-tier ad-supported providers, calling them “unfair” to artists because of low per‑stream payouts. In the meantime, Spotify is planning its personal value enhance and experimenting with premium tiers. However Apple Music, with no equal tier in sight, is presently content material with upscale options constructed into its normal plan.
