The brand new idea formally launches as we speak
Sounds of development have been echoing all through Elephant and Fortress! Ministry of Sound is deconstructing its VIP room, and as a substitute arises one thing new and daring. Introducing No Velvet Rope Society; a community-led expertise with a deal with elevated and inclusive listening for essentially the most devoted of music followers.
The previous VIP space, now residence to the No Velvet Rope Society, has undergone a large half-million-pound refurbishment, the primary of its sort in over 10 years. Now coming into from a gritty, again alley entrance, Ministry nods to its 90s rave tradition roots, taking its new Residents of Membership Tradition by means of a journey that’s half unlawful rave, half premium speakeasy. Inside, the newly put in mezzanine is a high-spec sound enviornment with direct views into The Field, the place visitors can really feel and listen to the premium sound system that gave Ministry its identify.
This VIP refurb has been a dream of mine since I joined Ministry of Sound 10 years in the past. From the beginning, I knew that opening up this area to the Field could be a complete recreation changer – not only for our visitors, however for the artists too. It’s been an actual ardour undertaking, and we’ve poured the whole lot into creating one thing that feels daring, immersive, and electrical. This isn’t only a facelift – it’s about levelling up your entire expertise and bringing folks even nearer to the music and the power that makes this place iconic
-Caitlin McAllister, Group Managing Director, Ministry of Sound
A restricted variety of founding memberships can be found for simply £150 a 12 months and embrace VIP entry in any respect occasions bar student-only nights, queue soar, birthday Moët with desk bookings, 15% off first desk spend, and precedence entry for future reservations.
No Velvet Rope Society is a mindset. It’s Ministry of Sound’s reply to a stale VIP tradition: a half-million-pound reinvention that ditches hierarchy and focuses on constructing a group of tradition seekers wanting extra linked music experiences. A love letter to sound, No Velvet Rope is 90s rave tradition, reimagined for the following technology.
Having soft-launched this new chapter on 28 June at Ministry’s Disco Daddy night time, the newly renovated VIP formally launches July tenth.
