On Oct. 9, Security Shot (Jupiter, FL) introduced an entire model overhaul together with a brand new title, Certain Shot. The corporate is understood for its eponymous dietary complement that stops the damaging results of alcohol earlier than they begin. Certain Shot partnered with full-service advertising company Amalgam on the rebrand.
“We created a daring model world impressed by pop artwork and sketch components, capturing the dynamism and punch that Certain Shot delivers by way of its modern promise,” mentioned Ned Wallroth, founder and fractional CMO of Amalgam.
In line with the corporate, the brand new technique facilities on Certain Shot’s mission to pioneer the world’s most modern practical drinks, pledging to discover cutting-edge developments to create distinctive market alternatives. As the one clinically confirmed alcohol reducer, Certain Shot goals to ascertain itself as the only real occupant of this house “stopping the morning after earlier than it begins.”
The rebrand comes a few month after a double-blind, randomized, placebo-controlled examine from the Heart for Utilized Well being Sciences that proves Certain Shot’s method “demonstrated exceptional and statistically vital ends in varied measures associated to alcohol consumption and the next speedy discount of blood alcohol content material by supporting the metabolism of alcohol,” the corporate said.
“We couldn’t be extra happy to introduce the brand new and improved Certain Shot look to the world,” mentioned Certain Shot CEO Jarrett Boon. “This rebrand marks an thrilling new chapter for the corporate as we embrace a daring identification that communicates our highly effective innovation and revolutionary answer to the lots. Our rebrand isn’t nearly aesthetic; it represents the evolution of the model, which has seen exponential development in its first yr, and our dedication to the place we see Certain Shot sooner or later.”
The rebrand additionally contains the debut of 4-oz. bottle sizes and on-the-go powder sticks. For extra data, go to www.sureshot.com.
