The music competition business is altering, and Tomorrowland is main the cost by setting a brand new file for livestream viewership on TikTok. The competition’s newest streams drew over 74 million distinctive viewers throughout two weekends, an enormous 362.5% enhance from the earlier 12 months. This surge in viewership highlights how live-streamed occasions have gotten a serious a part of the competition expertise.
Past the Livestream
Whereas the viewership numbers are spectacular on their very own, the total scope of Tomorrowland’s success on TikTok goes even deeper. Over the two-week competition, content material tagged with #Tomorrowland racked up an astonishing 2.4 billion views, whereas the competition’s official account gained 1.9 million new followers, bringing its whole to 9.2 million.
This development is a results of a year-long partnership between Tomorrowland and TikTok, the place the platform serves because the competition’s Official Content material Associate. TikTok operated a 24-hour livestream from a number of phases, bringing the competition on to followers who couldn’t be there in individual.
Tiktok & Tomorrowland’s Partnership
The partnership additionally created new alternatives for artists. TikTok’s on-site Content material Studio hosted DJs and producers, serving to them join with followers in real-time. Collaborating artists noticed a mixed acquire of three million followers and generated 580 million video views.
This collaborative spirit was additionally on show at a songwriting camp hosted by TikTok’s distribution service, SoundOn, and Tomorrowland Music. The camp paired proficient songwriters and producers with a number of the world’s greatest DJs to create new tracks particularly for the competition. One notable success story is Alan Walker, whose monitor “Heartbreak Melody,” created on the songwriting camp, was among the many most-watched tracks on the livestreams. The track gathered 4 million streams inside two weeks of its launch and have become the most-saved monitor by competition performers utilizing TikTok’s ‘Add to Music App’ characteristic. One other monitor from the camp, “Similar Factor” by Ely Oaks and LAVINIA, hit 1 million streams in its first week.
Tomorrowland’s success is a transparent indicator of the rising affect of digital music on TikTok, the place content material tagged with #electronicmusic has now reached 36 billion views. The competition’s record-breaking numbers show {that a} robust, built-in partnership can create a brand new stage of engagement and worth for each artists and followers.
As TikTok continues to broaden its live-streaming choices—from live-streamed singing competitions to new options like LIVE Fan Membership—the platform is cementing its function as a key participant within the music business. The numbers present that music followers are greater than able to tune in, making the way forward for competition livestreams a serious area to look at.
