Arash Pournouri aka Ash Pournari, the Swedish music govt who managed Tim “Avicii” Bergling in the course of the DJ’s meteoric rise, has posted what he calls a resurfacing of an previous message and signaled he’ll lastly increase on his account of Avicii’s remaining years. A transfer that comes amid ongoing authorized motion and months of public scrutiny.
Pournouri, who managed Avicii from the early days till their skilled cut up in December 2016, shared a put up on Instagram this week during which he republished a notice he says he wrote the day after Bergling’s dying in April 2018. Within the excerpt he posted, Pournouri wrote that there was “a lot to this that others don’t know” and that he had deliberate to “handle it at a later time.” He added that the second to increase on these phrases is “lastly approaching.”
The renewed assertion is the most recent chapter in a fraught public dialog about accountability, business stress, and the way Avicii’s life and struggles are remembered. Avicii died in Muscat, Oman, on April 20, 2018; his dying prompted wide-ranging tributes and intense debate in regards to the toll of touring and fame on artists’ psychological and bodily well being.
Pournouri has lengthy been a controversial determine in that dialog. He has beforehand pushed again towards what he describes as a “false exterior narrative” and has publicly mentioned he won’t keep silent whereas accusations persist. Earlier this 12 months, he threatened authorized motion and later filed defamation claims associated to how he was portrayed in accounts of Avicii’s profession, together with allegations stemming from the 2017 documentary ‘Avicii: True Tales.’ Pournouri’s newest put up comes throughout stories that he’s pursuing a defamation case towards the documentary’s director, a authorized step Pournouri mentioned was meant “for the lies to cease and the info to be recognized, as soon as and for all.”
Business observers and followers reacted rapidly on social platforms after Pournouri’s put up on Thursday, with some calling for transparency and others warning that any new disclosures will probably be emotionally charged given the delicate nature of the topic. The query of who bears accountability for choices round Avicii’s well being, touring schedule and assist system has animated a number of documentaries, interviews, and social media disputes since 2018.
Pournouri’s post did not lay out a detailed timeline of forthcoming disclosures, nor did it indicate the format in which he might present his account. In recent years, he has repeatedly said he chose silence out of respect for Avicii’s family; his new language suggests that stance has shifted. Legal filings filed earlier in the year, which Pournouri pointed to in previous public statements, indicate he is already attempting to address some of the perceived public record through the courts.
For now, the dance music world is left awaiting whatever fuller statement or evidence Pournouri intends to make public. Whatever form it takes, it is likely to reignite difficult conversations about the portrayal of artists in media and how the stories of those who have died are told and contested.
