In a significant shift for its wearable know-how technique, Apple is reportedly redirecting its efforts from the Imaginative and prescient Professional to deal with AI sensible glasses. Based on a Bloomberg report, the corporate has paused improvement of a less expensive and lighter Imaginative and prescient Professional variant and is shifting engineers to speed up the event of glasses that look extra like Meta’s in style Ray-Ban collaboration.
The choice is a direct response to market traits. Whereas the $3,499 Imaginative and prescient Professional has struggled to achieve traction since its launch, Meta’s extra inexpensive sensible glasses have seen spectacular development. Gross sales have tripled within the first half of 2025, reaching 2 million models bought since October 2023.
Apple’s new focus will probably be on two forms of sensible glasses. The primary, anticipated to be unveiled as early as subsequent yr, will probably be an iPhone-tethered mannequin with out a show, counting on voice instructions and a rebuilt Siri assistant. The second model, which is able to function a built-in show, can be being fast-tracked to compete instantly with Meta’s newly launched Ray-Ban Show glasses.
This strategic pivot alerts Apple’s perception that the way forward for wearable tech lies in light-weight, AI-powered units designed for on a regular basis use, fairly than immersive, high-cost headsets.
AI Glasses Set to Rework the Rave Expertise
For EDM followers, this isn’t only a {hardware} announcement; it’s a glance into the way forward for reside occasions. Whereas the Imaginative and prescient Professional was designed for an remoted, immersive expertise, these new AI glasses are poised to be a game-changer for the communal pageant and membership scene.
Think about hands-free video seize of your favourite DJ set, immediately sharing high-quality clips to social media with out ever pulling out your telephone. The glasses are rumored to function a rebuilt, extremely smart Siri, enabling voice instructions to manage music, ship messages, and work together with the digital world—all whereas protecting your fingers free for the dancefloor.
This shift from an costly, cumbersome headset to a smooth, AI-driven accent alerts Apple’s guess on a future the place know-how enhances, fairly than isolates, our reside music experiences. Because the race for the following technology of wearables heats up, the potential for augmented actuality so as to add new layers to a efficiency—from real-time visible overlays to interactive parts—is a subject to look at intently.
