W Korea journal has formally apologized amidst the rising controversy over its breast most cancers consciousness marketing campaign “Love Your W.”
On October 15, W Korea held its twentieth annual social gathering for its breast most cancers consciousness marketing campaign, “Love Your W 2025,” on the 4 Seasons Resort in Seoul. This 12 months, the occasion got here underneath fireplace for a number of causes, together with its emphasis on consuming and partying, with some mentioning that the journal didn’t point out breast most cancers as soon as all through the night.
Many individuals additionally criticized the journal for not having donated sufficient to the trigger over time regardless of having acquired substantial sponsorship cash from style and jewellery manufacturers, with some accusing W Korea of utilizing breast most cancers as an excuse to become profitable. Others argued that the revealing outfits worn by the superstar attendees, which have been stated to have been chosen by W Korea, have been insensitive to these battling breast most cancers.
One facet of the social gathering that notably drew outrage was footage of Jay Park performing his music “MOMMAE” (the title of which accurately interprets to “physique”), together with the lyric: “I wish to meet the dual sisters in your chest.”
Because the controversy continued to develop, W Korea finally issued the next apology on October 19:
That is W Korea.
The breast most cancers consciousness marketing campaign “Love Your W” is a marketing campaign that started in 2006 and has striven for the previous 20 years to extend consciousness of the significance of early breast most cancers screenings.
Nevertheless, the occasion on October 15 sparked criticism that its format and execution have been inappropriate in gentle of the target of the marketing campaign, and we’re taking this criticism severely.Above all else, we wish to deeply apologize for having precipitated discomfort and ache by failing to fastidiously contemplate the angle of breast most cancers sufferers and their households.
Moreover, we really feel deeply apologetic once we consider how this controversy should have inconvenienced the many individuals who participated in our occasion with good intentions as a result of they empathized with the marketing campaign’s function.
We’re reflecting on our shortcomings whereas considering of all of the individuals who have been damage by this occasion.
Through the years, on the coronary heart of this marketing campaign has been the actions of the Korea Breast Most cancers Basis, which raises consciousness of the significance of early breast most cancers detection and helps cowl surgical prices for sufferers in want of monetary help, together with the help of the individuals who have proven warmhearted curiosity in supporting [the foundation’s] actions.
With a view to make sure that their heartfelt sincerity shines by means of, we’ll proceed to look at our shortcomings primarily based on the assorted criticisms and rebukes we’ve got acquired. We are going to take this incident as a chance to extra fastidiously reexamine the whole means of occasion planning and execution.Thanks.
Sincerely, W Korea
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