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    Home»Latest News»Virgin Records Rebrands into Intercord Records
    Latest News

    Virgin Records Rebrands into Intercord Records

    Dance-On-AirBy Dance-On-AirNovember 1, 20255 Comments4 Mins Read
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    Common Music Germany, a division of Common Music Group (UMG), immediately introduced that one in every of Europe’s most profitable dance labels is moving into a brand new period. Virgin Information Germany formally turns into Intercord Information—a daring, forward-looking rebrand that celebrates each heritage and evolution. It marks the start of a robust new chapter within the international digital music panorama.

    Constructing on years of worldwide success and cultural affect, the label acknowledged the necessity for a reputation that displays its evolution and individuality. The transition to Intercord Information offers the label a transparent, unified identification. It’s dynamic, worldwide, and true to its dance roots.

    Credit score: Yvette de Wit

    “Intercord alerts how far we’ve come and the subsequent step in our evolution,”… “We’ve constructed unimaginable momentum over the previous seven years, and now we’re giving that success its personal unmistakable identification – a model that belongs to our artists, our group, and our future.”

    Alexander Neipp, VP Advertising and marketing, Intercord Information

    Reborn

    Whereas born from the Common Music household, the Intercord title carries its personal wealthy historical past. Initially based in 1966, the model helped deliver digital acts corresponding to Depeche Mode, Erasure, Yazoo, and Moby to German audiences. Intercord Information will proceed to be a stronghold for dance and digital music in Germany and Central Europe. In the meantime, it’s increasing its attain with a rising roster of genre-blending artists, together with Leony, Ray Dalton, Alle Farben, and several other new signings to be unveiled quickly.

    By reviving the Intercord title, the label shouldn’t be solely reclaiming an necessary a part of Germany’s music historical past but additionally projecting it into the longer term. From licensing partnerships with Mute Information within the Eighties to shaping the Euro-dance sound of the 90s, Intercord’s affect on international dance tradition runs deep. Now, beneath Common Music Group, it’s poised to redefine what a Twenty first-century label may be. It will likely be agile, artist-centric, and culture-driven.

    A Profitable 12 months

    The transfer comes after the label’s most profitable yr thus far, reaching record-breaking chart success. Importantly, Intercord Information will proceed to be powered by the identical crew. This contains the devoted A&Rs and product managers who champion each launch.

    With over 40 billion companion streams and a catalog that defines trendy dance music, the label’s affect runs by means of the core of the worldwide digital scene. Their releases have formed the sound of dance flooring worldwide. They helped launch the subsequent technology of worldwide expertise. From breaking out Mau P with ‘Medication From Amsterdam’ to propelling James Hype’s ‘Ferrari’ on the world stage, their success is clear. Additionally they have a string of chart-topping anthems like MEDUZA’s ‘Piece Of Your Coronary heart’, HUGEL’s ‘I Adore You’, and Subject’s ‘Breaking Me’.

    Credit score: Yvette de Wit

    The brand new Intercord identification took middle stage at Amsterdam Dance Occasion (ADE) this October. The label hosted its annual Intercord Mixer at Soho Home / Cecconi’s. Now that it’s a cornerstone of ADE’s business calendar, it options ten back-to-back performances. There are main DJs and rising stars, shock company, and a primary take a look at the brand new visuals and branding.

    About Intercord Information

    Intercord Information is one in every of Europe’s main labels for dance and digital music, and a part of Common Music Germany. Initially based in 2018 beneath the Virgin Information model, the label was relaunched as Intercord Information in 2025. It stands on the forefront of contemporary dance tradition. The label represents international stars corresponding to Felix Jaehn, Subject, Meduza, James Hype, and HUGEL. Pushed by innovation, collaboration, and a worldwide outlook, Intercord Information continues to form the sound of up to date digital music. It connects audiences worldwide.

    Its sublabel ZEITGEIST has grow to be a powerhouse within the German-speaking market, delivering chart-topping hits. Examples embody ‘Wackelkontakt’ by Oimara and ‘Mädchen auf dem Pferd’ by Luca-Dante Spadafora and Niklas Dee. Moreover, this cements its position as one of many area’s most influential new music forces. With this new chapter unfolding, Intercord Information is targeted on constructing long-term progress. It seeks worldwide collaborations and an excellent stronger presence throughout Europe, the UK, the US, and past.





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