Quick-rising home and tech home producers have a brand-new house for his or her music: Kick & Bass Records, the newly introduced report label from Westend (Tyler Morris) and longtime accomplice Freddy Trier Christensen. What started as a pandemic educating experiment has grown into one among digital music’s most lively producer communities and now, it’s formally evolving right into a full artist improvement and launch pipeline.
The label’s first single, ALP – ‘Raw’, drops December 12, marking the beginning of a brand new chapter not only for Westend, however for a whole bunch of producers who’ve been leveling up contained in the Kick & Bass neighborhood since 2021.
From Lockdown Classes to a International Hub for Rising Producers
Kick & Bass initially launched as a Discord studying neighborhood, providing one-on-one manufacturing classes, livestream teaching, suggestions channels, and tutorials. Over time, that neighborhood exploded and now boasts 600+ members worldwide, and plenty of of whom have began securing tens of millions of streams, touring gigs, and membership assist.
However as Morris continued mentoring new producers, one recurring query stored coming again:
“The place ought to I launch my music?”
Kick & Bass Data is the reply, and it’s flipping the normal label mannequin on its head.
Not like most producer-first labels created by DJs, Kick & Bass Data is designed as a full 360° artist improvement ecosystem. Producers enter the neighborhood to study the craft, develop their abilities, construct their model, get skilled suggestions, and as soon as their music is prepared, launch immediately via the label.
“Nobody’s actually performed this earlier than,” says Morris. “There are many labels, and loads of tutorials, however nothing that merges schooling, mentorship, neighborhood, and an precise launch platform in a single place.”
Supported by Prime Business Companions
From day one, the label arrives with heavyweight backing. Kick & Bass Data is supported by the unbiased advertising and marketing company CIRCA, which can present distribution and customised promo methods in partnership with co-brand.
The plan begins with month-to-month singles, spotlighting the perfect from the Kick & Bass roster with out boxing artists into one slim sound. Whereas the neighborhood is rooted in fashionable tech home and U.S.-influenced membership music, Morris says submissions aren’t restricted by style — minimal grooves, deeper types, and extra accessible home cuts all have a spot so long as they really feel genuine to the Kick & Bass identification.
ALP Leads the Cost With Debut Single “Uncooked”
The label launches with ALP, the tech home alias of an artist beforehand lively in techno. His first launch, ‘Raw’ arrives December 12, setting the tone for the label’s course: clear, punchy, club-ready music constructed for real-world dancefloors.
Future releases embody tracks from June Wilder and Gotch, each of whom are already constructing momentum throughout the Kick & Bass neighborhood. Morris even road-tested the Wilder single just lately:
“I threw the June Wilder report into my set, and it went off. It’s going straight into rotation.”
A Group-Powered Launch Engine
One of the distinctive options of Kick & Bass Data is the built-in assist community behind each launch. As a result of the neighborhood is already tightly knit, artists don’t enter the label alone they usually enter with a ready-made road crew.
Producers push pre-saves, cross-promote one another’s work, and present out for releases throughout streaming platforms and Beatport.
“Not everybody we signal may have an enormous following or a heavy touring résumé,” Morris says. “However the neighborhood lifts one another up. That’s what makes Kick & Bass particular.”
Finishing the Cycle: From Studying to Releasing
For Morris, Kick & Bass Data is the ultimate piece of a long-term imaginative and prescient — turning Kick & Bass right into a full artist-development platform.
Tutorials ➝ suggestions ➝ progress ➝ branding ➝ collaboration ➝ and now ➝ distribution.
It’s a mannequin constructed to assist new artists not solely learn to produce higher music, however truly get that music heard.
Kick & Bass Data formally makes that journey attainable.
