Mosh (Los Angeles, CA), co-founded by Maria Shriver and Patrick Schwarzenegger, launched a retail-ready rebrand and new formulation for its mind well being protein bars.
Mosh is now the primary and solely protein bar containing Cognizin, a premium nootropic ingredient that provides the mind with a patented type of citicoline, from Kyowa Hakko USA (New York, NY), in accordance with the corporate. The brand new formulation additionally consists of lion’s mane, ashwagandha, omega-3s, vitamin B12 and vitamin D3.
“Mosh protein bars are the right synergy between a branded ingredient like Cognizin that stands out within the mind complement marketplace for its in depth scientific analysis, and Maria and Patrick’s devoted efforts to actively nurture folks’s mind well being,” stated Karen E. Todd, RD, vp of worldwide model advertising at Kyowa.
The unique Mosh bar was born from a private journey after Shriver misplaced her father to Alzheimer’s, the corporate stated. The model appeared on Shark Tank and can now launch at 400 Sprouts Farmers Market areas nationwide. Each buy helps fund Alzheimer’s and mind well being analysis.
“Mosh isn’t only a mission-driven firm. Mission is constructed into each fiber of our model, from our packaging to substances to proceeds,” Shriver stated. “And since we go the additional mile, Mosh is sure to spark conversations, ignite change and illuminate paths to a brighter, more healthy future.”
Schwarzenegger added, “To us, that is a lot greater than a rebrand. It is a results of us listening to our group and innovating past their requests. We took Mosh a cease additional. Now, when customers see our new substances and vibrant packaging on the retail shelf, caring for his or her brains will simply be high of thoughts.”
For extra data, go to www.moshlife.com, www.cognizin.com or www.kyowa-usa.com.
