Appeal to sufferers to apply web site with ‘advert phrase’ marketing campaign

On this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, talk about “advert phrase” campaigns and the function AI might play in these campaigns.

“An advert phrase marketing campaign is one thing you could run on Google or the opposite serps that will place your adverts on the search engine in response to particular key phrases,” Evans stated.

AI can be utilized to find out which key phrases might efficiently entice sufferers and analyze details about a apply’s competitors, reminiscent of their price range, what geographic space they’re promoting in and what key phrases they’re shopping for.

Revealed by:

Sources/Disclosures

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Supply:

Healio Interviews

Disclosures:
Evans studies being the founding father of Ceatus Media Group. Matossian studies no related monetary disclosures.

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