Reebok are partnering with {golfing} nice Bryson DeChambeau to launch three new sports-specific sneakers, and as M&F discovered, this marks a return to motion for the model.
Reebok lately introduced that it has marked a return to the efficiency golf enviornment with a brand-new vary: “Reebok Golf.” The providing, in keeping with a press launch contains “a full efficiency footwear and attire franchise designed for execs and novices alike, paying homage to the model’s legacy and marking it’s re-entry into the class with a concentrate on innovation for the brand new faculty athlete.”
These accustomed to Reebok’s coaching sneakers will concentrate on the favored Nano product, and now a golf prepared model will make up a part of the brand new trio, bolstered by the “Query Golf” shoe — taking part in homage to the legendary Allen Iverson Query silhouette, and the “OG Pump Golf” — with a retro pump ingredient. Reebok has additionally launched new {golfing} attire as a way to full the look on the course whereas making use of “RBK-DRY” moisture management know-how. However why is the model, fashioned in 1895, all of the sudden getting again into golf?
Whereas Reebok had been closely on the inexperienced from the Eighties, they went off track lately, and regardless of having licensing agreements with the NFL within the yr 2000, and the NBA only a yr later, an acquisition by Adidas introduced extra of a concentrate on way of life and gymnasium put on than conventional sports activities, and so sponsorship fizzled out.
Reebok’s Wider Technique is to ‘Return to Sport’
“Reebok’s return to the efficiency golf class is the most recent tentpole inside our wider technique to return to sport,” defined Tal Brief, Director of Product at Reebok, in a chat with M&F. “As the sport of golf evolves and expands to new athletes, now’s the right time for Reebok to make its return. We’re excited to re-launch Golf, paying homage to our legacy within the sport whereas combining our experience and innovation throughout the efficiency footwear class.”
Certainly, innovation has definitely been a renewed precedence for Reebok because the firm launched its first Nano shoe in 2011, in partnership with The CrossFit Video games. Reebok say that the Nano Golf ($130) is designed particularly for “stability, consolation, and grip,” and options its well-known Floatride Efficiency Foam within the midsole together with a breathable Flexweave Higher and an underfoot “TPU Torsion Shank” for stiffness within the outsole, with a view to keep grounded if you make that all-important swing. The Query Golf ($180) consists of full grain leather-based and a suede toe strip, whereas the OG Pump Golf ($200) options Reebok’s iconic pump know-how and is adorned with pebbled, weatherproof leather-based.
Bryson DeChambeau and Reebok Hope to Meet the Calls for of the Trendy Golf Participant
“It’s an honor to usher in Reebok’s return to golf with the debut of the Nano Golf, a efficiency golf shoe that provides premium efficiency help whereas specializing in innovation and magnificence to broaden the game to new athletes,” mentioned LIV Crushers GC captain Bryson DeChambeau. {The golfing} nice, who gained the 2020 and 2024 U.S. Open has apparently been an actual asset to the event of the vary. “It has been an unbelievable honor to work with Bryson,” Tal Brief advised M&F. “Working in a real partnership by which he’s extraordinarily dedicated to supporting Reebok and offering priceless suggestions and insights as we design and broaden the Golf franchise for seasons to come back.”
The Reebok Golf vary can be accessible to buy from March 25, 2025. For extra info click on right here.
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