Afro Home is about to take heart stage in Hollywood.
On August 12, 2025, Ajamu Kambon—CEO, proprietor, and co-founder of Deep Root Tribe and Deep Root Data—will step onto the stage on the iconic TCL Chinese language Theatres in Los Angeles to simply accept the first-ever Afro Home Label Maverick Award. The distinction comes as a part of the twenty first annual, Oscar-qualifying HollyShorts Movie Competition, a worldwide showcase that’s as a lot about shaping tradition as it’s about celebrating movie.
For the primary time, HollyShorts’ Music Honorees class will highlight the affect of Home and Afro Home—a sound woven into the DNA of Deep Root Tribe. Kambon’s recognition marks a milestone second for the style, celebrating its rise from underground dancefloors to an simple world drive.
Operating August 7–17, HollyShorts 2025 is filled with star energy: Idris Elba, Stormzy, Viola Davis, Michael Madsen, Stephen Fry, and extra will all be a part of the pageant’s lineup. In opposition to this backdrop, Kambon’s award underscores Afro Home’s cultural resonance in each music and movie.
The celebration gained’t cease on the awards stage. Kambon will be a part of the HollyShorts × Framework Music Trade Panel, sharing insights alongside Karaba, Arithmetic of Wu-Tang Clan, Dr. Chaii, and Bantu. Collectively, they’ll unpack the evolving relationship between music, know-how, and id. Stuff like how sounds transfer from native to world, and the way artists can navigate that journey with authenticity.
Kambon’s path to this second is a research in imaginative and prescient and scale. Named to Forbes’ Subsequent 1000, inducted into The Recording Academy, and acknowledged for constructing a 100% Black-owned label with world attain, he has taken Deep Root from New York rooftops to beachside phases in Ibiza, Tulum, Bali, Miami, and Egypt. Alongside the best way, the imprint has cultivated a roster that strikes seamlessly between golf equipment, festivals, and streaming charts.
Classes: Music
