World music icon DJ Snake joins forces with Colombian reggaeton megastar J Balvin to launch ‘Noventa‘. The track is an exhilarating summer season single that effortlessly fuses cultures, genres, and simple star energy. Following their first worldwide smash hit ‘Loco Contigo‘ in 2019, the duo reunites with the identical explosive artistic power. The track with an accompanying music video marks a standout collaboration from DJ Snake’s forthcoming album Nomad, slated for launch later this 12 months.
‘Noventa’ — which suggests ninety in Spanish — is a deliberate nod to the nostalgic power and colourful chaos of the Nineties, a decade that closely influences each the monitor’s sound and its visible identification. Mixing DJ Snake’s high-energy international manufacturing with J Balvin’s signature reggaeton cool, the monitor pulses with a contagious rhythm, a hard-hitting beat, and Balvin’s clean, commanding supply, making it the last word soundtrack for summer season 2025.
Visually, the one’s paintings incorporates a throwback emblem impressed by the enduring look of old-school MTV, capturing the uncooked, playful spirit of the period. That very same affect extends into the music video, which was shot on the streets of New York Metropolis and totally embraces a ‘90s aesthetic — from lo-fi VHS-style footage to road dance cyphers and vibrant city visuals. Directed with gritty aptitude and nostalgic element, the video affords a dynamic tribute to the last decade that formed fashionable popular culture.
A strong crossover second for international music, ‘Noventa’ is a cultural flashback with a contemporary twist, bringing the power of the ‘90s into at present’s international music scene. This new launch expands DJ Snake’s affect spanning varied genres and nations, creating music that resonates throughout continents. For J Balvin, ‘Noventa’ continues his legacy of daring, genre-crossing collaborations that elevate reggaeton on the world stage.
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