World DJ and producer DJ Snake lately made the information once more for sharing the shocking origin of his multi-year model collaboration with the posh Swiss watch firm Hublot. Throughout a current interview, the artist disclosed that the high-profile partnership began after an image of him carrying a faux, or counterfeit, Hublot watch at a significant music occasion went viral.
Based on DJ Snake, the pivotal second occurred whereas he was acting at Extremely Music Competition. On the time, he was carrying a reproduction of a Hublot timepiece, which he had not bought from the official firm. The scenario took a major flip when the official Hublot social media account posted a photograph of the DJ throughout his efficiency, noting the watch.
The submit by the posh model, which appeared to acknowledge the timepiece, instantly caught the eye of each the artist and his staff. This surprising publicity created a direct opening for communication between the musician and the corporate. Slightly than being upset in regards to the faux product, Hublot noticed a singular alternative for a partnership.
This uncommon begin led to a direct dialog that shortly developed into an official, long-term deal. The artist and the watchmaker formalized a collaboration, making DJ Snake an official model ambassador and later resulting in the creation of his personal signature watch fashions. This story is very unusual on this planet of high-end model offers, the place authenticity and exclusivity are normally the primary focus.
Take a look at the complete episode of the Bootleg Kev podcast, the place Snake discusses the watch deal and lots of different matters, by accessing the video under:
