In a transfer that’s equal elements stunning and hilarious, LimeWire, the long-lasting identify from the early 2000s file-sharing period, has formally acquired the Fyre Pageant model. Sure, you learn that proper. The corporate, which has since relaunched as an NFT market, is now the proprietor of one of the notorious names in competition historical past.
The information broke after a aggressive bidding course of, the place LimeWire apparently outbid Ryan Reynolds’ artistic company, Most Effort. In a characteristically witty remark, Reynolds said he seems to be ahead to attending the primary occasion however will likely be “bringing my very own palette of water.”
LimeWire’s management has been fast to make clear their intentions. This isn’t a repeat of previous errors. It is a deliberate, self-aware transfer to “personal the meme.” As CEO Julian Zehetmayr put it, they aren’t “bringing the competition again” however as a substitute are “bringing the model and the meme again to life. This time with actual experiences, and with out the cheese sandwiches.”
The corporate guarantees a “reimagined imaginative and prescient for Fyre” that can increase past the digital world into real-world experiences. Whereas particulars are nonetheless beneath wraps, the model is promising to remain true to Fyre’s chaotic legacy, however with a brand new layer of credibility and management.
For the EDM world, this acquisition is an interesting growth. It raises the query of what a Fyre model may imply sooner or later. May or not it’s a collection of unique pop-up occasions? A brand new, absolutely clear ticketing platform? No matter it’s, LimeWire’s gamble on the Fyre model is a daring assertion. They’re betting that the cultural relevance of one of many largest competition failures in historical past generally is a basis for a brand new, and hopefully way more profitable, enterprise.
