Digital music producer Sure To Divide may be very excited to totally current his newest endeavour to the world: Demmo, a brand new audio platform made by producers, and engineered for producers, aiming to resolve widespread points the usual trade go-tos — SoundCloud and Dropbox — at the moment have. The producer, who gained success with signings to labels similar to Monstercat Silk and touchdown music placements in video games like Rocket League, believes Demmo is crucial as a result of it addresses the real-world issues confronted by producers.
Sure To Divide’s personal journey, which concerned transferring from a profession in IT to engaged on pattern pack creation to such a degree that A-class producers are utilizing his bundles of their hits, provides weight to his arguments about manufacturing workflow. He defined that earlier than growing Demmo, he consistently needed to juggle a number of completely different purposes for easy duties similar to file sharing, monitoring tune variations, and receiving notes, with little information to gather again.
The Downside with Present Instruments
The frustration of utilizing generic software program was the primary cause for constructing Demmo. Sure To Divide highlighted that instruments like SoundCloud and Dropbox have been by no means designed for the detailed wants of a music producer. For example, on platforms like SoundCloud, sending a single monitor to a number of document labels meant importing the audio a number of occasions to generate separate personal hyperlinks. Moreover, updating the audio required changing the file everywhere.
He famous that present platforms additionally supply zero perception into listener behaviour. With SoundCloud, customers solely obtain primary figures like whole performs, with out understanding which components of a monitor folks skip or replay. Dropbox handles audio like all normal file, providing no useful visible waveforms or easy instruments for venture administration. This lack of options meant that producers waste hours looking for the proper audio file, gather notes, and guess whether or not vital folks listened to the music.
Demmo’s Knowledge-Pushed Options
Demmo was created to resolve these issues one after the other. The platform centralizes your entire workflow with a number of key options. One of the vital additions is the usage of heatmap analytics. This function turns uncooked listener information into visible info, permitting producers to instantly see precisely the place listeners drop off or which sections they loop to listen to repeatedly. This replaces subjective guessing with clear, data-driven suggestions.
The platform additionally improves the sharing course of considerably by means of customized, trackable hyperlinks. Producers can ship separate, particular person hyperlinks to an A&R supervisor, a combination engineer, or associates. They will then examine exactly who listened, what number of occasions, and even see that particular person’s particular person heatmap. If an audio file is changed with a brand new model, all present hyperlinks stay energetic, saving appreciable time by updating solely a single supply file.
Finally, Sure To Divide states that Demmo is constructed for any music creator—together with producers, combine engineers, and bands—who require better readability, effectivity, and actionable info. The platform not too long ago added a Kanban-style board, impressed by consumer suggestions, to permit creators to trace the standing of each demo, from early thought to signed launch. The aim is for Demmo to change into the one software program producers have to handle their work, from the very first thought by means of to the ultimate launch.
