The cherry brand that when symbolized hedonistic nights in Ibiza is now adorning one thing utterly sudden: high-end earplugs designed to guard clubbers from the very music they got here to listen to.
The legendary Pacha Ibiza has partnered with listening to safety model Hears to promote custom earplugs all through the island’s 2025 season, combatting a pervasive drawback in an trade infamous for prioritizing quantity over ear security.
The collaboration prompts Hears’ noise-reducing know-how in one of many world’s most iconic nightlife locations. Providing 20dB sound discount whereas preserving audio readability, the limited-edition earplugs sport Pacha’s unmistakable cherry branding and remodel what was as soon as purely purposeful gear into way of life equipment.
Hears/Pacha Ibiza
The collaboration displays rising issues round listening to injury in digital music tradition, the place sound ranges routinely exceed 100 decibels. That is equal to standing subsequent to a jackhammer.
Whereas it is simple to write down off this umpteenth earplug product, it is robust to disregard its worth proposition. An getting old millennial demographic that grew up within the EDM increase is now rampantly coping with tinnitus and listening to loss, creating demand for options that do not compromise the expertise.
c/o Press
Current information on listening to loss at EDM occasions highlights important dangers attributable to excessive sound ranges and extended publicity. A June 2025 examine revealed in The Laryngoscope discovered that attendees reported greater charges of post-event tinnitus and problem listening to others.
To that finish, the analysis indicated EDM followers are nearly twice as more likely to put on listening to safety total and practically 3 times as possible to decide on excessive‑constancy earplugs, due to a rising consciousness of noise‑induced listening to loss throughout the scene.
For Hears and its co-founders, Bob Verlaat and Nick Nijhof, touchdown Pacha represents important validation in a crowded market the place conventional foam earplugs have lengthy dominated. On Pacha’s facet, proactively championing listening to safety is a prudent transfer because the dialog round harm reduction in rave tradition has by no means been louder, to not point out the product opens a brand new income stream.
You should buy the limited-edition earplugs by way of the Hears website.
Comply with Hears:
Instagram: instagram.com/hearsearplugs
TikTok: tiktok.com/@hears.com
YouTube: tinyurl.com/ycxw8kcu
X: x.com/gethears
Comply with Pacha Ibiza:
Instagram: instagram.com/pachaofficial
TikTok: tiktok.com/@pachaibizaofficial
Fb: facebook.com/pacha
X: x.com/pacha
