Park Seo Joon’s company has made clarifications concerning his latest lawsuit.
On July 3, a media outlet reported on the outcomes of the lawsuit between Park Web optimization Joon and restaurant proprietor “A.” In Park Web optimization Joon’s hit 2018 drama “What’s Wrong With Secretary Kim,” the actor filmed a scene the place he eats ganjang gejang (soy sauce marinated crab). “A,” who lent the restaurant location, continued to make use of Park Web optimization Joon’s picture and title with out settlement for promotional functions and likewise ran Naver (Korean search portal) search commercials. Park Web optimization Joon filed a lawsuit upon belatedly discovering out.
Though the media outlet reported that Park Web optimization Joon claimed 6 billion gained (roughly $4.4 million) in compensation, Park Web optimization Joon’s company clarified that this was solely the quantity they claimed to have been misplaced, calculated by multiplying a typical annual commercial payment of 1 billion gained (roughly $736,000) by six years.
Park Web optimization Joon’s company superior.ent clarified, “We requested [the promotional materials] to be taken down a number of occasions since 2019, and they might delete the portal web site search commercials and put away the banner, however they might simply put them again up and never reply to the requests to cease. Theses malicious acts continued, which is why the lawsuit started.” They continued, “Though the estimated harm quantities to six billion gained contemplating the promoting mannequin payment, we took into consideration the scale of the defendant’s enterprise and all of the circumstances, and the precise quantity claimed within the lawsuit was 60 million gained (roughly $44,200).”
The company additional shared, “We’ve got confirmed that secondary hurt by way of malicious ridicule and defamation proceed even after a rightful courtroom ruling. We are going to reply with out leniency or settlement to any acts that infringe on our artist’s publicity and private rights.”
The courtroom dominated partially in favor of Park Web optimization Joon, recognizing 5 million gained (roughly $3,700) in damages.
