Scott’s Protein Balls Unveils New Branding, Packaging and Formulation

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New York-based Scott’s Protein Balls unveiled a brand new chapter with a refreshed model identification that includes cleaner components, up to date packaging and a bolstered dedication to purpose-driven vitamin.

In keeping with the corporate, the brand new packaging and emblem replicate the corporate’s journey of progress and evolution. The brand new design encompasses a fashionable and youthful look with a daring coloration scheme that stands out on grocery cabinets, a cleaner aesthetic and a bigger product picture to showcase the components, in accordance with the corporate. The brand new hand-drawn emblem, together with the tape and stickers on the packaging, is a nostalgic nod to the model’s early days when Scott’s Protein Balls have been made by hand.

The up to date recipes guarantee a extra nutritious, better-for-you snacking expertise together with utilizing allulose as a sweetener to realize a zero or low-sugar snack with out compromising style, the corporate stated. The brand new protein balls additionally include 60 % extra protein per serving and are free from widespread allergens reminiscent of dairy, gluten and soy. The brand new formulation applies to the nut butter flavors however will increase to the remainder of the road.

The brand new packaging additionally highlights the corporate’s partnership with the Breast Most cancers Analysis Basis (BCRF). The model continues to donate 1 % of all gross sales to the group.

“Scott’s Protein Balls’ rebrand marks an thrilling new chapter, combining a contemporary, fashionable look with improved recipes and enhanced transparency,” the corporate stated.

For extra data, go to www.scottsproteinballs.com.

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