Visionary noise steel veterans Today Is The Day have introduced their fourteenth studio album By no means Give In, set for launch October 3 by way of frontman Steve Austin‘s SuperNova Information. The document marks their first new music since 2020’s No Good To Anybody and arrives alongside the hallucinogenic video for its title monitor.
The discharge closes a five-year hole for the band, whose 2020 tour in assist of No Good To Anybody was reduce brief because the COVID-19 pandemic shut down venues throughout the U.S. Within the years since, Austin has revived SuperNova Information, reclaimed At this time Is The Day‘s total again catalogue, and begun reissuing the band’s previous work alongside releases from acts like Woorms and Gridfailure.
By no means Give In is the primary a part of a deliberate two-album idea, written completely by Austin and recorded at his Austin Enterprise Recording & Mastering studio in Orland, ME. The document merges the band’s many eras right into a cinematic, psychedelic, and metallic complete, whereas bringing in visitors like Aaron Polk (drums on “Psychic Wound”), David Brenner of Gridfailure (vocals/synth on “Secret Police”), and Mac Gollehon (trumpet/trombone on “Secret Police”).
The album might be launched on LP, CD, and digitally, with preorders obtainable now by way of SuperNova’s webstore and Bandcamp. The second installment of the idea is anticipated within the first half of 2026. At this time Is The Day will announce a headlining U.S. tour for early fall within the coming days, following a current run with Buñuel and Murderous Once more.
“It is laborious to place into phrases what this album means to me,” mentioned Austin. “Isolation, loneliness, concern, and anger with suicide calling your identify. Feeling stepped on, pushed out, held down and psychologically battered. The COVID-19 lockdowns and the rise of governmental powers transferring in direction of whole management motivated me to do that diary of what I felt and skilled.
“At many instances, I felt like I misplaced my identification. Frozen, unable to make a transfer or choice. Attempting to unravel a world that had gone mad. A world that strips you of your freedom, privateness, and all of the issues that you just deeply care about. Musically, I mentioned fuck it; Something goes. Bored with listening to bullshit. Bored with all of the function enjoying. You’ve got simply bought to be actual, to have the ability to end up. To reside on, whenever you’ve misplaced every little thing together with your self. I attempted to make sense of all of it via music. Looking for the one who did not seem within the mirror anymore.
“Firms ganging up along with banks and governments to take over your life, management what you do, what you say, what you suppose. Realizing life is a giant, orchestrated present performed out via the media and the web. Countless wars, lives misplaced, carnage that has by no means been seen earlier than. Folks shedding family members, their properties, their jobs, their hope.
“The navy and police changing into a much bigger a part of your life than ever. A gang of rich politicians making choices for you. All of it by design to make you hand over. Hatred spreading amongst the plenty for one another. Stripping your will and self-control away. The entire lies, all the deceit being injected into your thoughts each day, to interrupt you down and make you hand over. It takes a toll, and at instances I wasn’t positive I’d make it via it.
“Despair can drive you loopy. Countless days that go on without end. Each being dragged out, seeming to final for weeks and months at a time. With out hope, you get floor down. I struggled attempting to complete something. All of my fears had brief circuited my will. A great deal of self-hate, regrets and attempting to push ahead feeling exhausted and fatigued from unending stress.
“I needed to do one thing to discover a means out of the insanity I used to be going via. I needed to combat again. To realize self-control. To search out who I’m and the person I all the time wished to be. I wished to make use of each aspect of music, and never be locked into any type of sound or style. To create a brand new fashion of music. A music that represented all the ache and struggling that the world bleeds.
“By no means Give In is an element one in all a two-part sonic story. It is a idea album within the sense that there’s a starting with out an finish. A warning of what can occur, did occur, and what might be your future. An awakening that we have now all been lied to for years. Trusted increased powers which are corrupt and whereas we have been trusting them, they have been spying and manipulating each transfer we make. I am very happy with the start of this journey with the primary chapter, By no means Give In. It is a lifestyle and one that’s needed in these dystopian and darkish days we reside in. I am unable to give in; I am unable to hand over. So long as I’ve love in my coronary heart, I am your worst enemy.”
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