In response to American Botanical Council (ABC)’s 2023 Herb Market Report, U.S. shoppers spent a further $533 million on natural dietary supplements in 2023 in comparison with 2022, a 4.4 % enhance in annual gross sales.
The 2023 report relies on U.S. retail gross sales information supplied by SPINS and Diet Enterprise Journal (NBJ). The report was co-written by Tyler Smith, managing editor of ABC’s HerbalGram; Carly Lang, media relations supervisor at SPINS; and Erika Craft, market analysis analyst at NBJ.
The report explored the elements with prime gross sales and strongest gross sales in each mainstream and pure retail information.
For the mainstream channel, the top-selling ingredient was psyllium. Among the many 40 top-selling elements, beet root had the strongest gross sales development of 108 % between 2022-23. Six different elements additionally had gross sales larger than 20 % together with gingko, bacopa and oats. Three elements had important gross sales decreases, ivy leaf, elderberry and cannabidiol.
For the pure channel, turmeric ranked first in gross sales. Gross sales of barberry almost doubled over the earlier 12 months, seemingly because of elevated recognition of berberine. Six different elements skilled notable gross sales together with fungi and algae and two elements had gross sales declines larger than 20 %, quercetin and elderberry.
“After years of pandemic-related fluctuations, a number of indicators level to a market that’s persevering with to normalize, together with elevated shopper spending on merchandise marketed for wholesome growing older and the continuing gross sales decline for some elements generally used for immune well being,” Smith stated. “For a market phase that has seen annual gross sales development for many years since no less than 2000, a return to ‘regular’ is clearly a welcome improvement.”
Mark Blumenthal, founder and government director of ABC added, “The expansion of natural dietary complement gross sales in 2023 signifies U.S. shoppers’ continued curiosity in constructing and sustaining optimum well being utilizing plant- and fungi-based dietary dietary supplements. With few exceptions, gross sales of natural dietary dietary supplements have been on a gradual enhance for the previous 20 years, a development that displays a big demographic motion, i.e., the rising dedication to pure well being by tens of millions of People.”
For extra info, go to www.herbalgram.com.
