The invitation-only luxurious nightlife idea VROOM ROOM is formally increasing throughout all U.S. Race Week cities, with Austin and Las Vegas editions already established and an official Miami debut set for Could 2026. The announcement marks a serious milestone for the collection, which continues to blur the strains between luxurious nightlife, motorsports, and cultural experiences.
Powered by Corso Advertising Group (CMG) in partnership with Race Service, VROOM ROOM debuted in 2023 throughout Las Vegas Race Week and has since advanced into one of the vital coveted off-track celebrations in motorsport tradition.
Current Las Vegas & Austin Editions Set the Normal
The newest VROOM ROOM Las Vegas returned for its third annual version on Friday, November 21, headlined by Disclosure (DJ Set). The 2025 Las Vegas occasion debuted at a brand-new venue inside Fontainebleau Las Vegas’ unique members-only Poodle Room, positioned atop the resort’s 67-story tower. The night was hosted by Starino and featured help from VICE and Ramsey Austin.
Simply weeks earlier, the model launched its inaugural Austin version on Sunday, October 19 at ROMA, that includes a headlining efficiency from Max Styler, with help from Equal and Julian Albert. The Austin debut launched the VROOM ROOM expertise to the Texas Race Week group with its signature motorsports-meets-luxury aesthetic.
A-Listing Friends & Motorsport World Collide
VROOM ROOM Las Vegas 2025 as soon as once more proved to be a magnet for high-profile friends throughout leisure, motorsports, and tradition. Notable attendees included Dom Dolla, Jordyn Woods, Damson Idris, Barbie Ferreira, Tyriq Withers, and plenty of extra.
Further celeb friends included Anastasia Karanikolaou, Malika Hagg, Xandra Pohl, Luke Sabbat, Dave Grutman, Madison Pettis, Paul Wesley, FOODGOD (Jonathan Cheban), Sophie Hawley-Weld of SOFI TUKKER, Jesse Metcalfe, Kyle Massey, and Taylor Hale, amongst others.
At VROOM ROOM Austin, friends included drivers Gabriel Bortoleto (Sauber), Lindsay Brewer, and Jordan Wallace, together with Antoine Truchet (photographer of Charles Leclerc), BBC & MotoGP journalist Jennie Gow, and key Race Week photographer Alex O’Connor. From leisure, the Austin version hosted British actor Jacob Scipio and DJ/producer Lizzie Aguirre.
Music Programming Constructed for the World’s Most Unique Race Week Expertise
Earlier VROOM ROOM performers have included Disclosure (DJ Set), Anderson .Paak (DJ Pee.Wee), Diplo, DJ Tennis, Carlita, Kaz James, WhoMadeWho, and extra. The occasions are identified for pairing world-class music programming with design-forward, limited-capacity venues that emphasize exclusivity and intimacy.
Each the Las Vegas and Austin editions featured branded racecars on show, together with the Porsche 996 Carrera Cup Automotive and the Race Haus-built 944 Baja Racecar, reinforcing VROOM ROOM’s deep connection to motorsport tradition.
Miami Debut Set for Could 2026
With Austin and Las Vegas now firmly established, VROOM ROOM is getting ready for its official Miami launch in Could 2026, finishing its full U.S. Race Week enlargement. Whereas particulars for the Miami version stay below wraps, the occasion is predicted to ship the identical high-caliber fusion of luxurious, music, and motorsports that has outlined the model’s success up to now.
CMG Founder Speaks on the Enlargement
Over the previous 25 years, CMG has produced a few of the most in-demand occasions round cultural moments like Coachella, US Open, Race Week, Extremely Music Competition, and Lollapalooza. Now, in our third yr with VROOM ROOM, we’re going full drive throughout Race Week weekends with an enlargement throughout all U.S. Race Week cities… Previous performances from artists like Disclosure (DJ Set), Anderson .Paak, Diplo, Max Styler, and Carlita have made every occasion unforgettable.
David Corso, Founding father of Corso Advertising Group
The Imaginative and prescient Behind VROOM ROOM
Since its launch, VROOM ROOM has turn out to be synonymous with the high-octane glamour of Race Week, providing curated, invite-only experiences on the intersection of motorsports, nightlife, vogue, and music. Every version delivers intimate, high-impact cultural moments constructed round exclusivity, A-list гости, and next-level design.
The collection is powered by Pink Bull and Heineken, two manufacturers carefully related to Race Week tradition and high-performance world occasions.
In regards to the Creators
Corso Advertising Group (CMG) is a strategic inventive company with over 20 years of expertise producing high-level experiential campaigns for manufacturers together with Adidas®, Heineken®, RH®, Pink Bull®, Patrón®, Soho Home, Tao Group Hospitality, and AEG.
Race Service is a multi-media company positioned on the intersection of motorsports, automotive way of life, and tradition, curating strategy-driven experiential activations and content material worldwide.
With its enlargement throughout Austin, Las Vegas, and shortly Miami, VROOM ROOM is solidifying its place as one of the vital unique and culturally influential Race Week experiences within the U.S. Because the Miami debut approaches in Could 2026, the collection continues to boost the bar for what luxurious nightlife and motorsport tradition can appear to be when fused collectively.
