On Jan. 7, Wellful Inc. (Charlotte, NC) introduced its acquisition of Historical Diet (Franklin, TN) from VMG Companions, Hillhouse Funding and different holders.
Wellful combines superior e-commerce expertise with scientifically formulated resolution to assist customers dwell happier and more healthy lives throughout its vitamin, complement and meals merchandise, the corporate mentioned.
“We’re thrilled to convey Historical Diet onto the Wellful platform. The Historical Diet group has completed an exceptional job of constructing a scaled model with appreciable future progress potential. Historical Diet essentially stands for one thing throughout the trade and delivers actual outcomes to its clients. We’re very excited to additional strengthen the model and to develop the product portfolio that clients have come to know and belief,” mentioned Wellful CEO Brandon Adcock.
In accordance with the corporate, the acquisition of Historical Diet will additional strengthen Wellful’s omnichannel presence within the vitamin, mineral and complement (VMS) classes. It’s going to additionally permit the corporate to develop its distribution footprint into the pure retail channel.
“I’m happy with how far Historical Diet has are available in our mission to Save the World with Tremendous Meals and look ahead to seeing our progressive merchandise turn out to be a staple in each North American family and past. I’ve appreciated the partnership with VMG and Hillhouse Funding in serving to us construct one of many main manufacturers within the pure merchandise trade,” mentioned Historical Diet Co-founder Jordan Rubin.
Dr. Josh Axe, co-founder of Historical Diet, added, “I’ve devoted my life to educating others on tips on how to obtain their well being aims and Historical Diet has been an unimaginable platform to assist convey this dream into actuality. VMG and Hillhouse Funding introduced instrumental assets in serving to us obtain our objectives.”
Colt Morton, CEO of Historical Diet, will proceed to guide the enterprise as a subsidiary of Wellful.
“I couldn’t be prouder of what our group has achieved and the momentum we proceed to expertise because the fastest-growing VMS model within the pure channel,” Morton mentioned. “Partnering with Wellful marks an thrilling new chapter in our journey. Wellful’s assets and our shared imaginative and prescient for innovation place Historical Diet to convey our mission to much more folks whereas staying true to the values and tradition which have introduced us right here.”
For extra data, go to www.wellful.com or www.ancientnutrition.com.
