After his success as Founder & CEO at Foundation, a model incubator with ecommerce manufacturers, Lander turned his consideration to making a disruptive product within the dental care market.
“I noticed the toothbrush business hadn’t been disrupted in a very long time, and I used to be hooked,” stated the Miami-based Lander, who leads the vertically built-in advertising and product improvement agency with a give attention to dental innovation. “It felt like an previous, dusty business, and I noticed an enormous alternative.”
The U.S. dental market, valued at US$10 billion, introduced Lander with each alternative and challenges. “A patent search revealed a graveyard of deserted patents, which was daunting,” he stated. “However I noticed a path ahead to create one thing significant.”
On Sep. 18, AutoBrush is formally the primary U-shaped toothbrush to earn the American Dental Affiliation (ADA) Seal of Acceptance. The comb, designed for each adults and kids, retails for $99 and is on the market on AutoBrush.com and Amazon.
Whereas U-shaped toothbrushes have confronted skepticism previously—a 2020 examine questioned their efficacy in eradicating plaque—Lander continued. It took his workforce three years to acquire the ADA Seal. “You possibly can’t simply apply and get it. The method entails rigorous security and efficacy testing via two unbiased scientific trials,” he defined.
“It’s not one thing that may merely be utilized for,” he stated.
Two unbiased scientific research carried out at separate websites are a compulsory requirement to get the ADA.
“I personally visited each areas. Every examine was run by a special workforce with a special setup. So, sure, our claims are primarily based on these trials,” he added
Confirmed Efficacy: As much as 82% Higher Plaque Elimination
Based on these two scientific research, AutoBrush guarantees as much as 82% higher plaque elimination in hard-to-reach areas in comparison with handbook toothbrushes. It additionally reduces gingivitis by as much as 45% extra successfully and supplies 5.1 occasions higher general cleansing than handbook brushing.
“We carried out a 3rd examine particularly for kids,” Lander stated. “Our enjoyable designs, like lion faces and interactive songs, have interaction youngsters and make brushing each enjoyable and efficient—key for kids with shorter consideration spans.”
A quicker brushing cycle
The AutoBrush comes with a number of perks: it reduces brushing time with its 30-second cycle, options clinically examined nylon bristles, and consists of dental-grade LED expertise.
“It’s a whole-mouth toothbrush that brushes all enamel concurrently,” Lander stated, referring to the widespread advice of brushing every quadrant for 30 seconds, totaling two minutes.“There’s additionally an LED whitening mode and an LED gum well being mode constructed proper into the comb,” he added.
A number of modes and sizes for all customers
The comb can also be rechargeable and presents a number of modes, together with three cleansing modes and a 30-second auto-shutoff timer. Obtainable in six sizes—from young children to adults—the comb’s versatile design and smooth bristles are aimed toward offering consolation and effectiveness.
“We’re additionally addressing challenges for folks with disabilities,” Lander shared. “Listening to tales of how we’ve made brushing simpler for people with restricted dexterity or mobility points is what retains us going.”
Because the analysis on AutoBrush continues, Lander is dedicated to refining the product as he sees the future is all about perfecting 360° brushing. “I used to be just a little loopy about this concept, and I stored going. And right here I’m, telling the story I like,” he stated.
