NOW Well being Group (Bloomingdale, IL) launched 20 new product sizes which can be solely out there on the market in brick and mortar shops.
“The thought originated with the Unbiased Pure Meals Retailers Affiliation (INFRA) as one thing that might assist these shops, which very a lot appeals to NOW,” mentioned Dan Richard, vice chairman of worldwide gross sales and advertising at NOW. “So far as we all know, NOW is the one firm providing SKUs which can be solely bought in bodily shops.”
The chosen merchandise embrace a lot of NOW’s top-sellers, equivalent to 5HTP, CoQ10, probiotics and vitamin D. The shop-only sizes are in between the small and enormous portions of the bottles often bought, the corporate mentioned.
Based on the corporate, the brand new SKUs carry an “In Retailer Solely” brand on the entrance of the label and NOW’s success system is coded to dam clients with on-line shops from having the ability to organize them.
NOW has been in enterprise for 55 years and has a protracted historical past of supporting impartial retailers equivalent to in-store merchandising supplies and training classes for employees, the corporate said. NOW resisted promoting its merchandise on Amazon and different on-line platforms till shopper demand turned too excessive, the corporate mentioned.
“That is our newest effort to assist bodily impartial and pure chain shops and we hope to develop the variety of merchandise provided if this system does nicely,” Richard mentioned.
For extra info, go to NOW’s web site.
