The Vitamin Shoppe Releases Prime 5 Well being and Wellness Traits Report


The Vitamin Shoppe (Secaucus, NJ) launched its annual Well being & Wellness Pattern Report for 2024 to supply insights into the highest shopper developments within the dietary dietary supplements business.

Based on the corporate, the report leverages information from The Vitamin Shoppe’s 700 retail areas and web site, in addition to information from SPINS. Moreover, The Vitamin Shoppe commissioned an unique “2024 Client Survey” by Talker Analysis to supply additional context and insights behind the developments.

Based on the report, the highest 5 developments of 2024 had been dietary help for GLP-1 customers, longevity, intestine well being, ladies’s well being and practical drinks.

The gross sales shifts and themes within the report emerged throughout a post-pandemic interval. Based on The Vitamin Shoppe Client Survey, 55 % of People mentioned they had been “way more” or “considerably extra” because the pandemic, 35 % mentioned, “neither kind of” and 10 % mentioned “much less.”

Though Ozempic and different GLP-1 prescriptions emerged as a prime shopper difficulty, extra People are centered on emotional well being (35 %) and sleep (33 %) than weight management, in response to the survey. 

“The Vitamin Shoppe presents the most important collection of nutritional vitamins, dietary supplements, and sports activities vitamin merchandise of any retailer in America, so we’re uniquely positioned to know the behaviors, attitudes, and targets of the wellness shopper,” mentioned Lee Wright, CEO of The Vitamin Shoppe. “It’s a time of significant evolution in our business, with improvements resembling GLP-1 medicines driving elevated consideration on the significance of wholesome vitamin whereas social media continues to create surges of curiosity in a variety of well being and wellness dietary supplements and merchandise.”

For extra info and to learn the total report, go to


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